Why Didn’t Burger King Start Selling Hot Dogs Years Ago?

Major news broke this week with the announcement by Burger King that it would start selling hot dogs in its restaurants, but I can’t help but think that what is really newsworthy is that Burger King hasn’t always sold hot dogs. They already cook their burgers on a flame grill that can cook hot dogs just as easily without any modification, and the segment of society that eats fast food hamburgers is pretty much the same segment of society that eats hot dogs, yet for some reason many in the media are calling this a bold move. A bold move would be if a sushi bar had introduced hot dogs; this is a long overdue move.

Outside of the large scale chains like McDonalds, Wendy’s, and Burger King, most of the small, independent burger joints across North America have always served hot dogs. When people invite friends over for a backyard BBQ they generally throw burgers and hot dogs on the grill. Surely some Burger King executives must have been invited a BBQ at some point their lives?

Some have questioned whether this is the right move considering the trend toward healthier eating, but that trend may not be quite so pronounced amount the Burger King target market. If their customers have no problem with the Triple Whopper or burgers with onion rings instead of onions, I’m sure they won’t be too troubled with the addition of hot dogs to the menu.

Why Do All Fast Food Restaurants Assume You Want the Combo?

I am a home cooking enthusiast who prepares most all of our meals from scratch, but I still very much enjoy a good fast food hamburger, particularly during working hours when I’m busy running errands. It’s just so tempting to turn into a drive through lane. They each have their own unique style of burger, but there is one thing that seems to unite every single fast food restaurant; a complete inability to contemplate that someone would ever consider ordering a burger without fries and a soft drink.

Almost without fail, whenever I order a hamburger the person will either ask me what I would like for the drink or if I would like to large size the meal. Then I have to clarify that it is just the burger that I want and they have to go and change the order, no doubt cursing me under their breath for being so difficult. It isn’t that I don’t like fries or soft drinks, it’s just that I enjoy the burger more and I don’t feel it is worth doubling the calories of my lunch to add the French fries.

What I find surprising is that it must be exceedingly rare for anyone to ever not get the combo. If people were regularly just getting a single hamburger I’m sure they wouldn’t automatically assume combos, but I get the impression that people must go weeks without every coming across a customer who declines to go for the combo. I understand that combos can be a good deal, but surely I’m not the only person who just wants to grab a burger to hold me over until supper?